Google Search Engine Term Paper Example | Topics and Well Written Essays - 1500 words

Google Search Engine - Term Paper Example The MapReduce system indexes the pages that are later used to present information to the users and has been a major contributor to the success of the company. In September, 1998 a company named Google Inc. was launched in a garage by Larry Page and Sergey Brin. They initially started working in their friend’s garage and within a span of just one year moved to an office with 8 employees. In 2004, Google was able to raise a massive sum of $1.67 billion dollars through its Initial Public Offering (IPO). (Schneider, 2012) It was a highly publicized event that caught everyone’s attention. As of now, Google has more than 20,000 employees worldwide that are stationed in various parts of the world, making sure that the company operates to provide its customers with valued services. The first international office of Google was opened in Tokyo, Japan in August 2001. This was a sign of how technology has shifted from west to east in the past decade. Far East is considered to be on e of the most tech-savvy regions of the world and the big minds at Google capitalized on this opportunity and went straight to Japan for their international expansion. (Google, 2012) In the same year as its IPO, it opened its R&D (Research and Development) centre in Japan to attract the brightest, innovative and qualified engineers from amongst the Japanese and other Asian countries. In 2007, Android was announced as the first open source platform for mobile devices. In January 2010, Nexus One was the first phone introduced by Google as its benchmark phone that was equipped with the Android operating software and enabled new dimensions for mobile phone users. (Google, 2012) Google’s mission statement from the very first day has been â€Å"to organize the world’s information and make it universally accessible and useful† (Schneider, 2012). It specializes in Internet Search, cloud computing and advertising technologies. Amongst its most famous products include Gma il (email service) and Google+ (a social networking service). Google Chrome, Picasa (photo organizing) and Android mobile operating system have been its recent success that has helped it take over the technological world. It has been roughly estimated that Google runs over one million servers in data centers around the world. (Pandia, 2007) The huge success rate of Google can be attributed to an intricate set of innovative processes. The â€Å"science driven PageRank algorithm† has generated excellent search results that have been able to attract millions of searches on a regular basis. Google has reported that it spends approximately 200 to 250 million US dollars annually on purchasing or revamping its IT equipment. (Pandia, 2007) This shows the extent to which Google is committed in improving its infrastructure to provide the most latest and up-to date services to its customers. Peter Hidas of the Gartner Group has concluded that based on the above figures Google is roughly the fourth largest server producer in the world trailing behind HP, Dell and IBM. He even went on to say that Google has surpassed Microsoft’s total servers, signifying the fact that Google has the capacity and ability to handle excessively large number of computers in parallel. Its technical solution has been a result of continuous innovation and thus is far ahead of its competitors. (Pandia, 2007) According to estimates by some Google engineers, Google is processing a massive sum of 20,000 terabytes of data on a

Polybrominated Diphenyl Ethers Essay Example for Free

Polybrominated Diphenyl Ethers Essay Introduction: Polybrominated diphenyl ethers are the man equipped substance which are flame resistant, it is believed about the Polybrominated Diphenyl Ethers that these chemicals are added to the plastics as well as foam items for consumption with the objective to put together them fire defiant. They are obtained in three major forms PentaBDE, OctaBDE and DecaBDE, among all of these the penta and octaBDE are considered as more poisonous then the DecaBDE as the PentaBDE and OctaBDE has less bromide which makes them more poisonous. This article has also narrated the compositions of these mixtures, the experiment based research of these mixtures shows that they are responsible for various diseases such as tumor of liver, it may cause cancer in humans and puberty abnormalities are mostly observed. So some of the countries has banned these products completely and ask the manufacturer to obtain such products which are less harmful to our environment. In this article we have also discusses the views of peoples as well as the alternative which can save future from fire incident and diseases. TBBPA is also a fire resistance product which is described as the best alternative which of PBDE as it is mutually the additive- as well as reactive-treated products encompasses to discharge TBBPA along with metabolites into the atmosphere. TBBPA has been calculated in the atmosphere, earth, along with residue but is commonly not establish in dampen illustration so TBBPA is suppose as the alternative with no harmful effects. So this article is very informative and contains all information regarding to Polybrominated Diphenyl Ethers these uses and also there harmful effects. Polybrominated Diphenyl Ethers: The research shows that every year more than 3,000 peoples are killed in dire incidents, the research also shows that more than 20,000 peoples are injured because of fire incident, these incidents also consequences in material goods reimbursement the loss which United States yearly faces is approximately $11 billion .It is believed that fire commonness has now start reducing than the precedent 25 years, the reason for the reduction in such incidents is the fire deterrence policies, these policies have supported the production of flame retardant chemicals in most of the industrial manufacture. In actuality the occurrence of potentially unnecessary fires which may be because of the combustion of electrical paraphernalia in addition to furniture is not observed as much in the United States as it is observed in Europe, the reason for this is the higher principles for fortification in opposition to flammability in the United States. Accordingly, the fire retardant does not only saves the life decreased the incident which may happen due to combustion, but they are also responsible for reducing the economic cost of fires. In this article we have did the detailed study of Polybrominated Diphenyl ethers. Polybrominated diphenyl ethers are the man prepared chemicals which are flame resistant, it is experiential that these chemicals are added to the plastics as well as foam items for consumption with the objective to formulate them fire defiant in supplementary words they are added in plastic and foam product as a result they cannot get burned easily. When Polybrominated diphenyl ethers materialize as the result of amalgamation of analogous chemicals they are tenured as congers.(Polybrominated dipehnyl ethers, September 2004) As the polybrominated diphenyl ethers are sundry in plastic and foam products so it is believed that they can leave product which can enter in environment and which is considered as the threat for human health. The chemical formula of Polybrominated diphenyl ethers is [C.sub.12]H ([.sub.9-0]) Br ([.sub.1-10]) O, the general chemical formula of PBED shows that the sum of H and Br always be equivalent to the 10 it is hypothetical with the objective of these chemicals that they have stumpy water solubility, it is also experiential that hypothetically PBED restrain of 209 congers which are moreover alienated into 10 homolog assemblage mono- to decabromodiphenyl ethers. Most of the commercial mixture have an average of 5 [pentabromodiphenyl ether (PeBDE), Penta], 8 [octabromodiphenyl ether (OBDE), Octa], or 10 [decabromodiphenyl ether (DBDE), Deca] bromines, there are not as much of profit-making products which have the 4 or fewer than 4 bromines in their composition. International union of pure and applied chemistry IUPAC is the system which is responsible for numbering the PBEDs, It is observed that deca has the largest production the chemical symphony of the marketable Deca mixture is first and foremost ( 97%) DBDE (BDE-209) along with a small amount of nonabrominated diphenyl ethers NBDEs in addition to OBDEs, in the same way penta is used principally in North America while on the other hand octa has comparatively small hand in commercial product. The commercial mixtures of octa and penta are considered as more complex than the deca mixture it is believed that Octa mixture chiefly comprised of just about 10-12% hexabrominated diphenyl ethers and the formula is (HxBDEs), 44 percent of heptabrominated diphenyl ethers (HpBDEs) and 31-35 percent of OBDEs furthermore 10-11 percent of NBDEs, and less than 1 percent of DBDE is found. Now if we look for the composition of commercial Penta mixtures shows variability but generally the mixture contains 24-38 percent tetrabromodiphenyl ethers (TBDEs), 40-60 percent PeBDEs and 4-8 percent HxBDEs. (Birnbaum, Linda S.; Cohen Hubal, Elaine A, 11/1/2006). The polybrominated diphenyl ethers are also contributing to environment, it is believed that during the manufacturing process of PBEDs they enter in water and water soil it is believed about PBEDs that they can get humiliate without difficulty by sunlight, they are not dissolved in water but the small particles of PBEDs settle down at the bottom of river or lakes. Some of the PBEDs also accumulate in fish relatively in low concentration other than every of PBED does not have this quality to mount up in fishes. If we talk about the ecological prototype of PBDEs within the air show a discrepancy from the prototype in the soil, residue as well as mud. PBDEs strappingly soak up to these surrounding substances, and the congener prototype has a propensity to replicate those in the commercial assortment, excluding in mud. It has been newly accounted that PBDE attentiveness in manure mud in the United States is as elevated as 33 mg/kg furthermore be a sign of the congener composition create in polyurethane spume. In disparity, point basis liberating DBDE enclose resulted in residue by means of very high concentrations such as 5 mg/kg. The presence of polybrominated diphenyl ethers in environment is considered as the threat for human health now; incomplete assessments on the environmental effects of PBDEs have been conducted. It is considered that the lower brominated mixtures are more contaminated than the higher brominated mixtures. PentaBDE is more contaminated as compare to OBDE, while on other hand DBDE is in actual fact non-hazardous to invertebrates but still the presence of PBED in environment is responsible for many diseases in human beings. The survey shows that both adults and children are exposed to PBED equally. It is believed that children are open to the elements of the PBED by means of contaminated foods for the reason that PBDEs voluntarily liquefy in the fats. The particles of PBED can also accumulate in mother’s milk which is transport in adolescent children which leads to the diseases such as thyroid and neurobehavioral alternations. While talking about the effects of PBED on adults so it is believed that it may cause cancer in adults but this fact is not sure as the experiment which was performed on rats and mice by giving them the food which contains decabromodiphenyl ether one type of PBDE, they eat this for their whole lives and the tumor in their livers is observed because of the continuous presence of decabromodiphenyl ether in their food. (Polybrominated diphenyl ethers, September 2004). â€Å"It is observed to find out the toxicity effects on Mammalian the studies have been demeanor mutually in rats and mice.† (Birnbaum and Staskal, 2006) The most widespread data set continue living for DBDE, with the studies variety from sensitive to continual laboratory studies. Diminutive information is present for effects of PBDE on reproductive systems. â€Å"DE-71†, is a commercial penta assortment, DE-71 was examined by the Endocrine Disrupter Screening Program. The reason for this program was to study the male as well as female level 1 pubescent code of behavior in order to identify thyroid vigorous agents. â€Å"The study shows that in male rats it caused a hindrance in reproductive growth which was further confirmed by a delay in puberty as well as it causes a decrease in ventral prostate furthermore seminal vesicle weights at the high dose 60 mg/kg.† (Birnbaum and Staskal, 2006) This abnormality was caused by reduce in T4 and T3 and by the increase in TSH level, this has also showed the effects on the liver by means of gain in liver weight and EROD, pentoxyresorufin O deethylase â€Å"PROD†, and UDP-glucuronosyltransferase â€Å"UDPGT† . These inferences propose a 5-day LOEL of 30 mg/kg per day in addition to 31 days LOEL of 3 mg/kg per day in male rats’ foundation was based on the decreases in the level of T4. While if we discussed its effects on female rats then it shows DE-71 is responsible for a impediment in the beginning of puberty. It also decreases the T4 in female rats, increased their liver size furthermore it is also responsible for the bringing on of liver enzymes. After this experimental based study it can be concluded that presence of PBED in an environment is supposed as the factor which can delay the puberty stage and this fact not only considered for rats and mice but for all of the mammals. PBDEs are also been considered for the cause of other endocrine disrupting possessions.   By making use of an in vitro model the effects on endocrine disrupting possessions are studied, this model verified that hydroxyl PBDEs are suppose to slow down estrogen sulfotransferase, which is further leaded to cause an apparent estrogenic consequence. â€Å"If PBDEs have any estrogenic activity in vivo has to be examined.† (Birnbaum and Staskal, 2006) Furthermore, a number of PBDE congeners, which are not supposed to be environmentally appropriate, have near to the ground semblance for the aryl hydrocarbon (Ah dioxin) receptor, except the fact that they are not capable to persuade dioxin reaction in an element fastening. It was also observed that frequent revelation of rats to DE-71 which is a commercial penta mixture, also resulted in initiation of EROD commotion, a characteristic reaction to Ah receptor commencement. (Birnbaum and Staskal, 2006). Now the question arise in everyone’s mind that how to secure their lives from this dangerous mixture, the specialist have given a small number of advices by the application of these advices the risk of syndrome in human being by PBED can be reduced. It is believed that in order to save children who lives near the Hazard area can save from the effects of PBED if they are not allowed to play near the sites where PBED is produces, they should also be dampen from eating dirt products and parents should ask their children to wash their repeatedly. One more question which the peoples frequently ask to the experts that is their any way to find out whether the PBED is present in our body or not? It is believed that presence of PBED in tissues, breast milk, body fat and blood can be tested but the type of PBED presented in the human body cannot be determined by the test. The advices which are given to working class in the PBED manufacturing companies is to take shower before going back to their, They are also advised to change their clothes and the experts also advised them to make separated laundries for their working clothes. If the people will keep following the advices designed by actors the chances of diseases because of this hazardous mixture PBED are supposed to reduce (Polybrominated diphenyl ethers, September 2004). The restrictions in Manufacture of PBED: It is observed that in few states of America the manufacture of PentaBDE and OctaBDE has totally be restricted, the environment protection agencies has notify all the manufacturers of United States to take permission before initiating the process of PentaBDE and OctaBDE manufacture, they have set same legal formalities for importing these mixtures among other States but in the case of DecaBDE the manufacturing process and importing is not banned yet. Same is considered for Canada almost all of the states of Canada have banned the production of these mixtures. The Europe Union has banned on marketing and making use of these two mixtures but DecaBDE is not banned by Europe Union even as it does not contain hazardous compounds like PentaBDE and OctaBDE. Although these mixtures are needed for saving from fire incident but they effecting environment by releasing hazardous substance for that reason they are banned, so it is advised to manufacturer to find better and good alternate of these two mixtures for healthy as well as secure tomorrow. It is believe of the peoples that the harmful effects of these mixtures are the threat for human lives so the government should take further steps and they should banned manufacturing of these mixtures not only in one state but all over the world. (Canada Cancer Society, 11 April, 2007). Tetrabromobisphenol A: TBBPA is also a fire resistance product it is hypothetical as the largest part of BFR which is widely used. Notwithstanding TBBPAs imprudent possessions, mutually the additive- as well as reactive-treated products encompass to discharge TBBPA along with metabolites into the atmosphere. TBBPA has been calculated in the atmosphere, earth, along with residue but is commonly not establish in dampen illustration. It is believed that there are very less numbers of laboratory which makes studies and are examining the metabolism of TBBPA. However the research shows that two sensitive, high dose studies in rats have resulted that unmetabolized TBBPA is quickly excreted in the feces after each single exposure it was observed that the peak attentiveness of 14C-TBBPA contained by the first hour in all of the body tissues; â€Å"highest concentrations was absorbed in the fat, which includes the body part such as the liver, sciatic nerve, muscles, along with adrenals. additionally,   the studies shows that there were a low percentage of the TBBPA dose was maintain in fatty tissue that is 3-6 percent and muscles 11-14 percent when the 72 hours has passed, which put it to an important person that TBBPA, or a metabolite, has the potential to bioaccumulation with frequent exposure.† (Linda, Birnbaum and Danielle, 2006) As the hazardous compounds are easily removed from the body so the experiment proved that TBBPA is not considered as destructive as it can be used as the alternate of Polybrominated Diphenyl Ethers. The Government has also not banned the manufacturing of TBBPA (Linda, Birnbaum and Danielle, 2006). Conclusion: Polybrominated Diphenyl Ethers are the fire resistance mixture which is used in plastic products as well as the foams to resist them from combustion. The studies were mutually made on rats and mice in order to know the facts about these poisonous mixtures, the studies shows that these mixtures are considered as the responsible for many diseases, the mixtures causes many tumor in liver rat when they were added continuously in the rats’ food, similarly they are considered as the reason for puberty abnormalities, This abnormality was foundation by reduce in T4 and T3 and by the increase in TSH level, this has also showed the effects on the liver by means of gain in liver weight and EROD, pentoxyresorufin O deethylase â€Å"PROD†, and UDP-glucuronosyltransferase â€Å"UDPGT† . These inferences propose a 5-day LOEL of 30 mg/kg per day in addition to 31 days LOEL of 3 mg/kg per day in male rats’ foundation was based on the decreases in the level of T4. While if we discussed its effects on female rats then it shows DE-71 is responsible for a impediment in the beginning of puberty. It also decreases the T4 in female rats, increased their liver size furthermore it is also responsible for puberty abnormalities. Among PentaBDE, OctaBDE and DecaBDE, the PentaBDE and OctaBDE are considered more poisonous than DecaBDE. So this article concluded that fire resisting product are needed to secure society but as they have many harmful effects to human health therefore these products has been banned by United States, Canada and Europe Union. So this article conveys the message that the production of these products should not be stopped completely but the manufacturer should find improved unconventional so the threat to human health can be decrease. References: Polybrominated Diphenyl Ethers, retrieved from, http://www.atsdr.cdc.gov/tfacts68-pbde.html. Linda S. Birnbaum and Danielle F. Staskal, 1/11/2006, Brominated Flame Retardants retrieved from http://www.ehponline.org/members/2003/6559/6559.html. Birnbaum, Linda S.; Cohen Hubal, Elaine A, 11/1/2006, Polybrominated Diphenyl ethers: a case study, retrieved from http://www.encyclopedia.com/doc/1G1-160532390.html. Canadian Cancer society, 11 April 2007, retrieved from http://www.cancer.ca/ccs/internet/standard/0,3182,3172_1438644643__langId-en,00.html.

Traditional Personnel Management and Modern HRM

Traditional Personnel Management and Modern HRM As the first step it is necessary to identify the difference between two functions with correct definition as follows; Personnel Management  Ã‚  this is a administrative function conducting operational level to maintain records. This is mainly conducting fair terms in general to manage the employees working as organization with proper records on individual departments. The ultimate purpose is to get organizational success efficient employees management. Human Resource Management  Ã‚  this is a modern practice of develop and implement personnel strategies to achieve corporate objectives of the organization. This is not just a management function and doing an additional strategic role. Mainly consider to maintain and develop the organizational culture, values, set objectives, good structure, motivation and perfect direction to achieve HRM objectives. (137410-difference-between-human-resource-development-traditional-personnel-management.html, 2010) Even though the concept has been changed still HRM is performing previous functional activities of the personnel management in advanced way such as job analysis, HR Planning, recruitment and selection, performance management, training and etc. Main Differences between Personnel Management and HRM Personnel Management Human Resource Management Highly considering the workforce (employees) of the organization such as recruiting, training, payments, explain the job responsibilities and drive them to functional activities. This is a resource oriented approach. Mainly focus the management function and drive the employees to the strategically / corporate objectives. It is properly organized approach. Not clear about the objectives of the management. Only target to achieve functional objectives such as daily performance to measure a person. This is a forecasting of the organizational requirement. Continuously measure and monitoring performance of the employees and take immediate actions to adjust the operation to reach objectives. This is basically an operational function which is focussing daily minor activities of the employees. HRM is  strategic  function with lot of responsibilities to continue the process throughout the entire process. This is maintaining and administrative activity to adjust the people in to right track. HRM is more  proactive develop people to be more accurate, innovative, effective and efficient in their responsibilities. Role of a HR Director In each and every modern organization there should be a person to look after employees with modern Human Resource Management functions. Generally Human Resource Manager is responsible for this activity. If the organization is having large number of employees need several defined layers as this organization. Many studies indicate that teams, and organisations, are at their most successful when people are emotionally engaged and believe in what the team as well as organisation is looking to achieve. As such it is crucial a team development and talent management plan is put together to ensure the high performance and cohesiveness of the new teams put in place and perhaps more importantly, gain the employees buy into the plan is the major responsibility. A key role in delivering this is the HR Directors role. The role is primarily to create value for the customers, the organisation, their team as well as other stakeholders within the company. The HR Director is also responsible for maintaining sales and safeguarding the brand from competition and other influential factors by creating customer oriented staff. 1.3 Line Managers Role All line managers have to play a vital role in Human Resource Management. As a result it is essential that team members are clearly briefed about the objectives that need to be achieved and met, what needs to be done, by whom, why, when and how to do them. The extent to which these need to be stressed by the line manager depends on the people that are involved in the work, the work context and the nature of the particular task. In instances where team members are delegated certain responsibilities, the managers need not brief them in great detail and entrust them to work independently as they see fit. It is anticipated that the majority of the current employees of the LOCOG team will continue within the new public private partnership. It is therefore considered that these employees should be transferred to their new employer under the same terms and conditions that they currently enjoy. An employee who is unwilling to accept such a transfer should be allowed to make that decision. The following objectives have been set in order to facilitate the development of the teams within the newly structured organisation and this is the main responsibility of each and every line manager. Increase the skills, knowledge and capabilities of the team members based on their job specifications and responsibilities. Increase the cohesiveness and coordination between team members and increase the level of transparency and communication. 2. Recruitment and Selection Process 2.1 HR Planning process for the London 2012 Olympics Initially need to do situational analysis about the current situation and future expectation. An analysis of the current skill levels, knowledge, capabilities, cohesiveness and performance level of the marketing team members are examined and evaluated as the first step to identify where they stand within the current organisation. From the analysis the following capabilities have been identified: LOCOG regularly funds staff training relevant to their areas of work/expertise. Strong emphasis to recruit people within LOCOG. Majority of employees have working experience for several years. Strong functional skills across trading, marketing, supply, operations, web, systems and finance teams. Limited horizontal movement between functions with staff employed to fulfil specific roles. Limited integration between departments due to isolation of skill sets. When looking to develop a team it is important to remember that the context in which a team operates will affect how the team performs and the relationship that develops as a result. People implement organisational strategies within the context of organisational structures and to fully understand how strategy may be implemented effectively it is important to consider management teams and team management within the new organisation. Belbin (2004) has identified nine important team roles and assigned individuals to these roles based on established personality theories. Each of these roles can be separated into three areas; action orientated roles, people orientated roles and task orientated roles. It is crucial to consider which areas people within the current organisation fall into when looking to form teams within the new organisation. Due to the current management approach employed within LOCOG the majority of employees will fall between action and people orientated roles. Having identified the roles necessary for a successful team to function it is also important to consider the various stages that will take place after the formation to the team. According to Tuckman there are five stages of group development that team performance goes through over a period of time; Forming (where the team members get together and the team is initiated), Storming (where the team members ideas and perspectives compete with each other), Norming (where group harmony increases), Performing (where the group starts working well with each other) and Adjourning (where the task is completed and the team is dispersed). Two factors the new organisation will need to focus on are the resolution of interpersonal relationships and of task activities to ensure the cohesiveness and high performance of the teams through the various stages mentioned. 2.2 Importance of a Structured HR planning process The implementation of a new structured HR Planning process in order to revise the role of marketing is a very significant change in culture for both the public and private sector. It will and can only work to the greatest effect if all marketing and promotional activity in the Island is either under direct control or can, to a great extent, be influenced by the new organisation. The new organisation must be a real partnership if it is going to be successful. This makes it imperative that private sector members, who will be making a contribution to the annual budget, are given a significant role to play in partnership with EDD who would continue to be the major source of funding. Throughout the organization, from its Board through to employees and members, individuals will need to subscribe to the partnership ethos and be empowered to adopt a commercial approach to marketing and promoting LOCOG as a best games hut to entertain participants from all around the world. 2.3 Selection and Retaining Methods Segmentation LOCOG need to segment the internal customers in order to define their buyer characteristics and their adoption mentality. Interview method is only one selection method of the LOCOG. But it is necessary to retain all these existing staff by motivating and creating skill full and talented staff. LOCOG is a special even and it is necessary to create suitable mind set of all employees. Criteria Employee Type Employee Type Manager Supervisor Front Line Support Staff Employee numbers 10 50 500 5,000 Buyer Characteristic DMU Adopter Adopter Adopter Location H/O based H/O and field based H/O and field based H/O based Customer Contact Influencer Contractor Contractor Isolated/Modifier Business Division All Departments Sales and Marketing Sales, Marketing, Customer service HR, Finance, production, distribution Access to communication channel High High High High Mentality Support Neutral Oppose Oppose Targeting The internal customers within the identified segments can be characterised under supporters, neutrals and opposes. Supporters will fully adopt the new changes within the organisation and embrace. The neutral employee has a central stance with regard change, and information on the short and long term benefits to themselves and the organisation will adopt and adapt to change. Oppose is fundamentally opposed to change and has a traditional approach to the organisations environment. Adoption mentality Internal Customer Supporter Manager Supervisor Front Line Support Staff Neutral Manager Supervisor Front Line Support Staff Opposes Manager Supervisor Front Line Support Staff It is important for LOCOG to target the supporters within the management segment first with the internal marketing plan. These individuals are responsive to change and quick to adapt and adopt new strategies. Their personal ownership of the new internal objectives will have a positive multiplier effect when member of the decision making unit adapt to the new changes. It is important to label the managers as opinion leaders within the business and therefore employees at the lower levels of the hierarchy such as the front line and support staff segments are influenced by management. In addition within each segment of managers, supervisors, front line and support staff there will be supporters, neutrals and opposers. We will therefore target the benefits of the internal marketing plan first on the supporters of change in each segment once the supportive managers have adopted the new innovative changes. Smith and Nephew will then follow a structured internal communication plan to target the neutral and opposers with each segment. Positioning The new internal marketing plan for LOCOG will be positioned to the customer in a customer orientation framework, focusing on the needs of the customer and the benefits the new plan can offer them. This will be conducted in a SIVA (solution, information, value, access) approach to customer orientation. This mix of benefits relayed to the workforce through internal communication will motivate staff and lead to adoption of strategies and adaption into wok processes. 2.4 Legal Process in basic Selection Process Within Government l legal legislation there is sometimes a conflict between the needs and wants of the employees, and therefore the role of HR and political and policy decision making. Not all decisions made by government are popular e.g. the research evidence into the benefits of minimum wages suggested an unpopular cause of action. This external conflict of public opinion and policy making can be alleviated in part through marketing, predicting and mitigating risk as well as targeting communications around insights. Each and every European country is having separate or similar labour legislation and judicial enforcement. This has been adjusted according to the social patterns and democracy of the country. UK operates a highly liberal labour market compared to other countries. This legislation standards with the minimum of legislative intervention and administrative red tape. Employment rights have taken shape around the common law of contract and onto this central pillar have been bolted a number of statutory constraints in such spheres as working time, maternity, union rights and minimum pay. The UK does not have a written constitution and its court system has grown in a rather piecemeal way. However, specialist employment tribunals are empowered to hear almost all individual disputes and they are an integrated element in the civil court structure. Official guidance on maternity provisions  (pdf) Disability Discrimination Act 1995 Employment Rights Act 1996 Protection From Harassment Act 1997 National Minimum Wage Act 1998 Public Interest Disclosure Act 1998 Data Protection Act 1998 Employment Rights (Disputes Resolution) Act 1998 Human Rights Act 1998 The Employment Relations Act 1999 Statutory Instrument 1999 No. 3312 Statutory Instrument 1999 No. 3323 (natlaw.html) 3. Principles and procedures for monitoring and rewarding employees 3.1 London 2010 Projects job evaluation process Target Measured Performance Monthly Departmental Meeting Attendance Monthly Completion of training Monthly Developmental Objectives Mid and Year End Internal Marketing Awareness Monthly Motivation Survey Quarterly Talent Development Yearly In order to achieve the planned team and talent development of member of the LOCOG the above key performance indicators need to be measured on an agreed time scale that is both realistic and achievable for LOCOG the individual. Feedback In order to ensure employee motivation and job satisfaction, individuals will be required to complete a motivational questionnaire and survey on job satisfaction. This will initially be on a quarterly basis. As motivation and job satisfaction are directly linked to performance and retention this is an essential control mechanism for the success of the development plan. Performance The performance of the marketing department will be monitored against both marketing output such as the number and type of marketing communications will customers as well as against the overall sales of smith and nephew. Absenteeism and staff retention This will be closely measured against the previous year figures absenteeism and staff turnover and its success is associated with all other aspects of the development plan. A failure to reduce the factors will result in the evaluation of all other aspects of the development plan. Talent development plan This will be measure on the number of successful applicants filling internal vacancies within LOCOG upon completing the internal and external training of new skills and knowledge. 3.2 Reward systems and Impact on Employees Performance The HR Manager has a core role in monitoring and controlling the implementation of the plan and is supported by effective managing information systems. This rewording system plan also requires extensive cross functional communication and relies on a collaborative rather than competitive approach to resources. The more cross functional interaction, the more realistic the costs and the better the final external communications. Budgeting sets out a plan and clear goal that improves coordination and motivation through good rewording system. It also enables control functions to be established to ensure a systematic and agreed plan is fulfilled. Currently the HR budget is allocated top down, with HR being allocated an overall financial sum by policy functions based on overall affordability, influenced to a degree by historical spend. However, the recommendation going forward would be to have a bottom up planning and control approach once overarching objectives have been agreed with policy colleagues. Whilst a top down approach based on profit or effectiveness would be desirable for rewording system, the complexities of proving the contribution of marketing to road casualty reduction is challenging A bottom up approach would reflect marketing industry standard and enable the whole team to be involved in the budgeting process. It would also encourage efficiencies and value for money with less pressure to spend the allocated budget without the risk that this would have implications on the following years allocation. Agreeing a longer term strategy would be beneficial to gain greater stability and certainty of marketing budgets over a period of several years. With a focus on reducing overall communication spend across Whitehall competitive parity will be more evident than in previous years. Rather than competing for share of voice with other Government Departments overall spend will be down and any larger budgets will be under significant scrutiny. 3.3 Monitoring Performance Following Demings control cycle will ensure that the implementation of the plan is effectively monitored against targets with action taken to address and issues. As well as providing a framework for control and monitoring, adopting a quality model also encourages a quality mindset in the team which will improve outputs for both internal and external customers. The model will also set a standard and provide clarity for the internal customer base who have not historically worked with the marketing function. The balance scorecard approach can also be used to monitor outputs across the four key areas of financial performance, internal processes, innovation and learning and customers. Within each area goals, measures, limitations and frequency for review are identified. Examples of measures include: Increase in profits via more targeted/relevant communications Actual against forecast variance Meetings and events attended KPIS meet on service delivery Number of complaints Effectiveness of communications e.g. intranet page views Staff turnover Staff satisfaction Objectives and training and development plans in place Innovation against benchmark Customer satisfaction Customer retention Customer acquisition Performance benchmarking against other Departments Contingency planning should also be carried out given the limitations of marketing operating in this new way and in new environments. There are some influences on the effectiveness of this plan that we are unable to control, these should be identified and included within the risk analysis. Due to the significance and implications of decisions made by the Department, it is culturally very risk averse. This risk adverse culture must therefore be reflected in the planning and implementation of this programme of work. 4. Exit from the Organisation 4.1 Exit Procedures Employee Redundant However, where this occurs, such an employee should be considered to have voluntarily terminated his contract rather than transferring it and he would not, therefore, have title to any redundancy terms provided by the LOCOG after the event. Where, however, there are no equivalent roles for a LOCOG employee in the new public private partnership or where there are significant differences between the role that an employee currently undertakes and other roles that remain vacant within the newly created public private partnership, it would be inappropriate for the LOCOG to require that person to transfer. In these circumstances, the States should offer alternative suitable employment for those employees within the public sector or agree mutually acceptable redundancy terms. Clearly, it would not be fair and responsible to force employees into roles for which they are not suited, nor would it be sensible to place the success of the new public private partnership in jeopardy if such people were placed into roles for which they did not possess the relevant knowledge, skills and experience. An additional safeguard that will be provided to any employee who has transferred to the new public private partnership and which has been provided to other employees in similar circumstances is that these people will be circulated with all vacancies that arise within the public sector and would be able to apply for any such vacancies for a period of a year following their transfer. If they were to make a job application then they would be treated by the LOCOG as if they were a States employee, which would mean that they would have to undertake any of the recruitment processes that are applied on such occasions to internal applicants.

soc paper :: essays research papers

WORK, WELFARE, AND SINGLE MOTHERS If you want to know a big problem in our country today it is single mothers and welfare. If you look at all the money that we throw away each and every year, you wouldn=t think this would be a problem. With all the rich giving to the poor, some should go to single parents trying their best to take care of their children. This could be easy, if they would just go and get a job they would be off welfare very quickly. But it isn=t that easy, study=s show that most welfare mothers have bad or no schooling at all, they are the woman that has been lay off of work, and the one=s that are young and don=t have enough to pay for their child=s living conditions. A lot of things changed in 1996 as federal lawmakers dramatically changed the rules poor people live by and made states responsible for implementing these rules. Twenty-five percent of the mothers on each state=s welfare caseload must be working by the end of 1997. By 2002, fifty percent must be working. Studies show that mothers that leave the welfare to quickly are the one=s that will not make it far in life, not far in life but the one=s that will be the least likely to succeed in getting off welfare and taking care of their families. Their main problem is making the transaction from welfare to work. They have problems making ends meat. They sometimes receive extra money from community groups, local charities, working extra jobs, obtaining cash from network members. They have to hid most of their income from their caseworkers so they could keep their welfare benefits. It was also hard for working mothers as they faced larger budget deficits than welfare mothers because they often didn=t Medicaid and had considerable work-related expenses. Working mothers had less time to work a side job or even get extra money from community groups and charities. It is a known fact that is harder to make ends meet when working than collecting welfare. All the studies are from four main cities which are Boston, Chicago, Charleston, and San Antonio. These were the cities picked to represent the study. The cost of living was different in all these places. They took into consideration different races, age, education, work experiences, and the background they came from. All these differed in all areas due to these things.

Air France

In an airline industry, companies had been suffered with low returns, bankruptcies and ever-fluctuating demand. Air France has been preventing the situation by developed strategies such as a progressive operating lease, short- or medium term lease of substantial part of fleets to reduce capacity and cost. Since 2006, the traffic of air travel has been growing rapidly, which created a competitive landscape in the airline industry and also the emergence of e-commerce as a direct to consumer sales.Air France took those opportunities by providing online services on direct website, but after a while aggregators and metasearchers who offer beyond services appeared, which make the direct website had difficulty to compete. Media Contact, hired by Air France, has been developing strategy to optimize performance on Search Engine Marketing campaign to increase net revenue gained through online channel and return on investment spending, as well as efficiency of driving visitors to site and conve rt them to consumers through the conversion funnel at the minimum cost.The Media Contact uses sponsored search of six search engines, global- and US-based, and advertises on metasearchers and aggregators as well. As shown in the publisher performance table below, from exhibit 6, Google US earns highest impressions, mostly from branded keywords, and volume of bookings, also at highest cost but the conversion rate is relatively low. On the other hand, MSN has lowest investment but it turned out that MSN give the outstanding conversion rate than any others.Another publisher such as Yahoo US and Overture US has higher conversion rate than others that has more funding. T The bubble chart below illustrates the performance of each publisher, based on the complete data set, according to their average cost per click on Y-axis and probability of bookings on X-axis. The size of each bubble represents funding spent on each publisher. The first quadrant represents high cost-per-click, publishers , which are Google US and Google Global. These publishers has high impressions but theClick-Through-Rate is relatively low, The Media Contact should arrange strategy that can lower cost such as modifying bid strategy, keyword selection, and match type. The funding for these publishers should also be lowered. In the upper-left quadrant shows publishers who have lowest conversion rate at highest cost, no publisher is in this category and should not be. Overture Global and US are in the third quadrant that demonstrates publishers with low probability of booking.Publishers in this quadrant must be converted to the forth quadrant by considering keyword selection, ease of completing transaction, and complication of website and applications, for example. The highest probability of producing a booking come from the forth quadrant where Yahoo US, MSN Global, and MSN US rely on. This quadrant not only gives Air France high probability of bookings but also at the lowest cost. The Media Contact should focus on this quadrant by increasing funding for these three publishers from budget deducted from the first quadrant.In order to gain visitors from aggregators, Air France should consider about creating two- or three-in-one service by offering hotels, car rental or promotional packages. This strategy could increase sales occurred in direct website and reduce cost of advertising on aggregators website. Air France could also earn revenue from advertising of hotels and car rental services. By optimizing sponsored search and implementing strategies, Cost-Per-Click will be reduced and number of bookings will be higher. The Media Contact can deliver higher net revenue and Return on Investment to Air France.

Why has the South Beach Diet been successful?

It is said that the success of dieters in weight loss supported by the South Beach Diet, is totally caused by the science behind the plan. If you interest in South Beach Diet, you can realize that it is a logical, and also healthy method which help you lose weight effectively. Certainly, you want to know how it works. Simply, let talk about what the basics of metabolism is. It is indicated by a series of processes when food is turned into fuel for the body. If these processes are optimzed, you are able to lose weight easily. Moreover, metabolism is affected negatively when the blood glucose levels are high.The only way to stabilize high blood glucose levels is to increase the production of insulin. If not, you are able to catch diabetes. There are three phases in The South Beach Diet. It takes two weeks for the first phase. The main task is to remove carbohydrates, level blood glucose, as well as fire up your metabolism. Time for weighting loss is down when you reduce your high sugar levels. By removing an entire food group, you’ll do this easily. However, if you use this method for long periods, you’ll probably feel unhealthy. It’s useful for short periods ( two weeks only ).The phase 2 is began with the improvement of your metabolic function evidently. At that time, you can enjoy progressively foods from all of the basic food groups came from South Beach Diet. Unless your goal weight is over, the progress will still be continued. Certainly, you need these kind of food groups to have a good health too. You also learn how to choose foods better to optimize metabolism positively ( without having high glucose levels ) . About South Beach Diet, you’ll easily recognize the the difference between †bad carbohydrates† and â€Å"good carbohydrates†.Apart from, the concepts of â€Å"good fats† and â€Å"bad fats† are also discovered by the dieter. Obviously, the foodstuffs which have lower numbers on the Glyce mic Index are good. In short, The South Beach Diet give you a chance to lose weight quicly as well as effectively. Moreover, it still helps you to maintain this for the long term. Beginning with the metabolism in Phase One and increasing foods from all of the basic food groups progressively in Phase Two, you’ll be able to recoginze the different clearly. That’s all what The South Beach Diet works for us.

On Rhetoric, or the Art of Eloquence, by Francis Bacon

On Rhetoric, or the Art of Eloquence, by Francis Bacon Father of the scientific method and the first major English essayist, Francis Bacon published Of the Proficience and Advancement of Learning, Divine and Human in 1605. This philosophical treatise, intended as an introduction to an encyclopedic study that was never completed, is divided into two parts: the first part broadly considers the excellency of learning and knowledge; the second focuses on the particular acts and works . . . which have been embraced and undertaken for the advancement of learning. Chapter 18 of the second part of The Advancement of Learning offers a defense of rhetoric, whose duty and office, he says, is to apply reason to imagination for the better moving of the will. According to Thomas H. Conley, Bacons notion of rhetoric seems novel, but what Bacon has to say about rhetoric . . . is not as novel as it has sometimes been represented, however interesting it might be otherwise (Rhetoric in the European Tradition, 1990). On Rhetoric, or the Art of Eloquence* from The Advancement of Learning by Francis Bacon 1 Now we descend to that part which concerneth the illustration of tradition, comprehended in that science which we call rhetoric, or art of eloquence; a science excellent, and excellently well laboured. For although in true value it is inferior to wisdom, as it is said by God to Moses, when he disabled himself for want of this faculty, Aaron shall be thy speaker, and thou shalt be to him as God; yet with people it is the more mighty: for so Salomon saith, Sapiens corde appellabitur prudens, sed dulcis eloquio major a reperiet1; signifying that profoundness of wisdom will help a man to a name or admiration, but that it is eloquence that prevaileth in an active life. And as to the labouring of it, the emulation of Aristotle with the rhetoricians of his time, and the experience of Cicero, hath made them in their works of rhetorics exceed themselves. Again, the excellency of examples of eloquence in the orations of Demosthenes and Cicero, added to the perfection of the precepts of eloqu ence, hath doubled the progression in this art; and therefore the deficiences which I shall note will rather be in some collections, which may as handmaids attend the art, than in the rules or use of the art itself. 2 Notwithstanding, to stir the earth a little about the roots of this science, as we have done of the rest; the duty and office of rhetoric is to apply reason to imagination for the better moving of the will. For we see reason is disturbed in the administration thereof by three means; by illaqueation2 or sophism, which pertains to logic; by imagination or impression, which pertains to rhetoric; and by passion or affection, which pertains to morality. And as in negotiation with others, men are wrought by cunning, by importunity, and by vehemency; so in this negotiation within ourselves, men are undermined by inconsequences, solicited and importuned by impressions or observations, and transported by passions. Neither is the nature of man so unfortunately built, as that those powers and arts should have force to disturb reason, and not to establish and advance it. For the end of logic is to teach a form of argument to secure reason, and not to entrap it. The end of morality is to procur e the affections to obey reason, and not to invade it. The end of rhetoric is to fill the imagination to second reason, and not to oppress it: for these abuses of arts come in but ex obliquo3, for caution. 3 And therefore it was great injustice in Plato, though springing out of a just hatred to the rhetoricians of his time, to esteem of rhetoric but as a voluptuary art, resembling it to cookery, that did mar wholesome meats, and help unwholesome by variety of sauces to the pleasure of the taste. For we see that speech is much more conversant in adorning that which is good, than in colouring that which is evil; for there is no man but speaketh more honestly than he can do or think: and it was excellently noted by Thucydides in Cleon, that because he used to hold on the bad side in causes of estate, therefore he was ever inveighing against eloquence and good speech; knowing that no man can speak fair of courses sordid and base. And therefore as Plato said elegantly, That virtue, if she could be seen, would move great love and affection; so seeing that she cannot be showed to the sense by corporal shape, the next degree is to show her to the imagination in lively representation: for to sh ow her to reason only in subtlety of argument was a thing ever derided in Chrysippus4 and many of the Stoics, who thought to thrust virtue upon men by sharp disputations and conclusions, which have no sympathy with the will of man. 4 Again, if the affections in themselves were pliant and obedient to reason, it were true there should be no great use of persuasions and insinuations to the will, more than of naked proposition and proofs; but in regard of the continual mutinies and seditions of the affections, Video meliora, proboque,Deteriora sequor, 5 reason would become captive and servile, if eloquence of persuasions did not practice and win the imagination from the affections part, and contract a confederacy between the reason and imagination against the affections; for the affections themselves carry ever an appetite to good, as reason doth. The difference is, that the affection beholdeth merely the present; reason beholdeth the future and sum of time. And therefore the present filling the imagination more, reason is commonly vanquished; but after that force of eloquence and persuasion hath made things future and remote appear as present, then upon the revolt of the imagination reason prevaileth. 1 The wise-hearted is called discerning, but one whose speech is sweet gains wisdom (Proverbs 16:21).2 The act of catching or entangling in a snare, thus entrapping in an argument.3 indirectly4 Stoic philosopher in Greece, third century BC5 I see and approve the better things but follow the worse (Ovid, Metamorphoses, VII, 20). Concluded on page 2*This text has been taken from the 1605 edition of  The Advancement of Learning, with spelling modernized by editor William Aldis Wright (Oxford at the Clarendon Press, 1873). 5 We conclude therefore that rhetoric can be no more charged with the colouring of the worse part, than logic with sophistry, or morality with vice. For we know the doctrines of contraries are the same, though the use be opposite. It appeareth also that logic differeth from rhetoric, not only as the fist from the palm, the one close, the other at large; but much more in this, that logic handleth reason exact and in truth, and rhetoric handleth it as it is planted in popular opinions and manners. And therefore Aristotle doth wisely place rhetoric as between logic on the one side, and moral or civil knowledge on the other, as participating of both: for the proofs and demonstrations of logic are toward all men indifferent and the same; but the proofs and persuasions of rhetoric ought to differ according to the auditors: Orpheus in sylvis, inter delphinas Arion 1 Which application, in perfection of idea, ought to extend so far, that if a man should speak of the same thing to several persons, he should speak to them all respectively and several ways: though this politic part of eloquence in private speech it is easy for the greatest orators to want: whilst, by the observing their well-graced forms of speech, they leese2 the volubility of application: and therefore it shall not be amiss to recommend this to better inquiry, not being curious whether we place it here, or in that part which concerneth policy.   6 Now therefore will I descend to the deficiences, which (as I said) are but attendances: and first, I do not find the wisdom and diligence of Aristotle well pursued, who began to make a collection of the popular signs and colours of good and evil, both simple and comparative, which are as the sophisms of rhetoric (as I touched before). For example:   Sophisma.Quod laudatur, bonum: quod vituperatur, malum.Redargutio.Laudat venales qui vult extrudere merces. 3 Malum est, malum est (inquit emptor); sed cum recesserit, tum gloriabitur!4 The defects in the labour of Aristotle are three: one, that there be but a few of many; another, that their elenches5 are not annexed; and the third, that he conceived but a part of the use of them: for their use is not only in probation, but much more in impression. For many forms are equal in signification which are differing in impression; as the difference is great in the piercing of that which is sharp and that which is flat, though the strength of the percussion be the same. For there is no man but will be a little more raised by hearing it said, Your enemies will be glad of this, Hoc Ithacus velit, et magno mercentur Atridae, 6 than by hearing it said only, This is evil for you.   7 Secondly, I do resume also that which I mentioned before, touching provision or preparatory store for the furniture of speech and readiness of invention, which appeareth to be of two sorts; the one in resemblance to a shop of pieces unmade up, the other to a shop of things ready made up; both to be applied to that which is frequent and most in request. The former of these I will call antitheta, and the latter formulae.   8 Antitheta are theses argued pro et contra7; wherein men may be more large and laborious: but (in such as are able to do it) to avoid prolixity of entry, I wish the seeds of the several arguments to be cast up into some brief and acute sentences, not to be cited, but to be as skeins or bottoms of thread, to be unwinded at large when they come to be used; supplying authorities and examples by reference. Pro verbis legis.Non est interpretatio sed divinatio, quae recedit a litera:Cum receditur a litera, judex transit in legislatorem.Pro sententia legis.Ex omnibus verbis est eliciendus sensus qui interpretatur singula. 8 9 Formulae are but decent and apt passages or conveyances of speech, which may serve indifferently for differing subjects; as of preface, conclusion, digression, transition, excusation, etc. For as in buildings there is great pleasure and use in the well casting of the staircases, entries, doors, windows, and the like; so in speech, the conveyances and passages are of special ornament and effect. 1 As Orpheus in the woods, as Arion with the dolphins (Virgil, Eclogues, VIII, 56)2 lose3 Sophism: What is praised is good; what is censured, evil.Refutation: He who praises his wares wishes to sell them.4 Its no good, its no good, says the buyer. But after he goes he exults in his bargain.5 refutations6 This the Ithacan desires, and for it the sons of Atreus would pay much (Aeneid, II, 104).7 for and against8 For the letter of the law: It is not interpretation but divination to depart from the letter of the law. If the letter of the law is left behind, the judge becomes the legislator.For the spirit of the law: The meaning of each word depends on the interpretation of the whole statement.

Psychology Term Paper

Psychology Term Paper In todays world when human beings are going through a number of psychological and mental disturbances, the study of psychology is very demanding. Psychology is a subject that informs humankind about his or her own problems. Today, you cannot afford not to know about psychology. It touches virtually every aspect of your life. It asks questions like: How does the way your parents raised you affect the way you raise your children? What is the best way to break a drug dependency? Can a man care for an infant as ably as a woman can? Can you recover a traumatic childhood experience in more detail after hypnosis? How should instruments in a nuclear power plant be designed to minimize human error? What effect does prolonged stress have on your immune system? Is psychotherapy more effective than drugs in treating depression? Can learning be improved by the use of drugs that facilitate neural transmission? Psychologists are working on these and many other questions. Because psychology affects so many aspects of our life, it is essential that even those who do not intend to specialize in the field know something about its basic facts and research methods. An introductory course in psychology should give you a better understanding of why people think and act they do, and provide insights into your own attitudes and reactions. Students that belong to the discipline of psychology are facilitated to write psychology term papers to show their obtained and gained knowledge in terms of various psychology term paper topics that are assigned to them. How to write a psychology term paper is a question that is asked by many students of psychology because they have to express the knowledge that they have gained through standardized ways. To write an expressive and informative psychology term paper, the students should collect all the appropriate information related to the topic through suitable means such as authorized articles, research papers, theses, term papers, dissertations, case studies, journals, newspapers, books, reviews, and websites. For writing an effective term paper on psychology, remember to divide your psychology term paper into parts. Always make an introduction and conclusion, which will make your term paper on psychology a good one. All the information in psychology term paper should be relevant. Divide your psychology term paper ideas in paragraphs, which will increase the understanding of your psychology term paper. Paragraphs in psychology term paper should contain one idea in one paragraph. More ideas in one paragraph of psychology term paper will make the term paper on psychology an incomprehensive one. If you have some troubles in writing a term paper you can find some tips how to write a term paper on our blog or you can buy psychology term paper from companies, which write custom psychology term papers.

A Visit to the Animal Kingdom in Florida Essay Example for Free

A Visit to the Animal Kingdom in Florida Essay ? English Reflective Essay Florida is portrayed as a fantasy land where Mickey Mouse greets you around every corner and where Cinderella actually lives, where days go by without a single drop of rain and the sky is consistently perfectly blue. However this was the farthest thing from my mind as I sat in an immense carbon-emmiting monster whose air conditioning has spluttered and died and while the heavens poured the air was so thick and mucky that flies were sticking to the windshield as we drove, only to be washed away by the drowning rain. As this was happening, my dad who was yet to figure out his left from his right had the near-miracle task of finding our hotel. Which was almost impossible because visibility was limited to about a yard and that requires great concentration, which was hard to find after the fiasco at the airport†¦. Day 2 To my great excitement, â€Å"Animal Kingdom† was our first theme park, rather disappointing though what was hyped up to be a splendour of animal based excitement turned out to be a zoo with the odd thrill. However my memory of the first day was largely marred by Dad; with his new and shiny American muscle car; forgot that when all four doors were shut the lock system was activated. All hell broke lose! With my mum muttering and rambling nonchalantly and quietly with the odd distinguishable, â€Å"God.. men† and my dad, the man of the household and the â€Å"decisive† being, who was spouting all sorts of obscenities and was spanking the car,lightly so no damage was done but gave the impression that somehow it was the cars fault, it was up to me (seeming the only level headed member of the family) to aqcuire the basic survival needs such as food and water. With out park tickets being used for the day there was no way of buying fresh water. Giving up on the task of survival and surrending to the fate of the great over-powering Florida sunshine that was gobbling up every ounce of liquid, I went to a little ledge at the very far side of the car park and with ironic timing the edge of my eye caught sight of a little pool. And just like an oasis in the middle of the Sahara desert the temptation to drink from this minor miracle was extreme. As I squatted and stared while heavily drooling with my mouth arid there was a conflict of conscience apparent in my head. The good side was reciting the well known fact that one of the locals had stated, â€Å"In every pool of water in Florida there is an alligator. † The other â€Å"evil† side accompanied by my sailva and most major organs, was willing to tempt fate yet my good conscience claimed noble victory and I was left to dessicate. And looking back on it, it was probably a wise decision, however the journey back to the apartment was like a front row seat between Mohammed Ali and Mike Tyson. A Visit to the Animal Kingdom in Florida. (2018, Oct 27).

Discuss the influence of business over local governments services and Essay

Discuss the influence of business over local governments services and regulatory activities - Essay Example re the monopolies became highly influencing bodies in the terms of social, political, regional and cultural segments of the economies (Eatwell and Wright, 1999). Giant firms across different sectors started to influence the decision of the public authorities in favor of them. Red-tapism, corruption and bribery became common in the bureaucratic segments of most of the nations of the world. The private monopolistic giant firms in the market started to grasp large portions of the consumer surplus in the market by influencing the decisions of the governments. It is only after the era of globalization, when the political sectors of most of the economies were decentralized. Under this regime, the local governments and the regional institutions were allocated with some sort of regulatory powers. The local governments were entitled to check on the scale and the scope of business activities in their respective local regions (Tucker, 2010). This paper will through light on the influence of the business firms on the various activities of the local government’s services as well as its regulatory activities (Jonas and Wood, 2013). The paper will emphasize on the numerous ways (like campaign funding and lobbying and bribing) through which the business firms can influence the decisions of the local governments (Feenstra and Taylor, 2008). The context of the paper also explains the different ways in which the actions of the local governments in the modern days are undertaken in favor of the corporate companies (focusing the Euro Area). The analysis in the conclusion states that local governments in the current epoch often behave irrationally by favoring the corporate organizations as the influence of such organizations on their activities are huge. There is no doubt about this fact that local governments have substantially influenced the operations of the business organizations. However, the case and effect factors in this context are just the opposite. It is true that in the

Explain the scientific method and scientism. What are the criticisms Essay

Explain the scientific method and scientism. What are the criticisms of scientism Are they effectrive - Essay Example Scientism, therefore, involves having the strong perception and belief in sciences and its outcomes. This paper seeks to discuss scientism basing on the critiques of the scientific method. Scientism gets the definition by critiques as a provisional worldview based on the realism of the universe and its significance. Most critiques argue that scientism seeks to derail humanity through questioning the boundaries about nature that science has already created (Black, 2009). This, in an example, means that although there exists many and different species of human in the globe, scientism focuses on their beliefs. It is in this respect, an individual can presume that scientism is focused on restricting human inquiry. Scientism, therefore, does not consider the improvement of live through science but rather question the idea of life itself (Margolis, 2003). Other critiques, moreover, put forward that even science itself cannot critique any aspects of the philosophy of scientism. This develops after one accepts that it is only through science that man gains knowledge. Summarily, these critiques of scientism are effective since they point out how the philosophy of scientism limits human inquiry. This means that when one shares the perspectives of scientism, they cannot have the zeal for further inquiry about

Import-export seafood to Canada Essay Example | Topics and Well Written Essays - 1250 words

Import-export seafood to Canada - Essay Example This was however 4% lower than the total value attained in 2007. These statistics bring into perspective the nature and scope of the trade in seafood in Canada, a major product in both imports and exports in Canada. This paper delves into the aspects of importation of seafood into Canada. Particular emphasis is placed on the kind of seafood imported into Canada, the export policies of the countries from which the seafood is imported from, the duties involved, the trade licenses and documentation required, the current major importers of seafood into Canada, as well as the price range for the products imported. Keywords: Imports, Exports, Species, Seafood, Fisheries Introduction The global trade in seafood is a daunting and complex task. This is due to the fact that there are a myriad of species of seafood that are available for commercial benefits. In comparison to the approximately 15 species of birds and mammals that provide commercial benefits, there are over 800 species of aquatic organisms providing the same benefit (Anderson, 2003). Additionally, there are numerous product forms of seafood with various species being packaged as dried, frozen, salted, smoked, breaded portions, canned, fresh, and boneless, and individually quick frozen products such as clam juice and fish meals and oils. To add to this complexity, there are at least 190 countries that are involved in the trade of seafood worldwide (Anderson, 2003). International trade in seafood has been heightened by a variety of factors. Key among them is the advancement in technology applied in the processes of harvesting, shipping, and processing; reduction of international trade barriers in the trade of seafood; and innovations of fisheries management systems. The development of aquaculture and aquaculture systems has also promoted the global trade in seafood, making it more competitive and diverse (Anderson, 2003). Importation of Seafood in Canada In Canada, in the 1970s and 1980s, the value of imports and exports of seafood increased progressively. However, in the 1990s the major species of ground-fish in the North Atlantic collapsed, leading to a major decline in the surplus that Canada posted in the trade. For instance, the rate of harvest of Atlantic cod had dropped from a high of 482,800 metric tons in 1989, to a low of 23,900 metric tons in 1994 (Anderson, 2003). The surplus had dropped to $1 billion in 1997. This figure however increased by an estimated 400 million by the year 2000, resulting in an overall increase in the value of the surplus to $1.4 billion (Anderson, 2003). The primary imports comprise of shrimps, canned tuna, and prawns, while the primary exports comprise of lobsters, frozen crabs, and farmed Atlantic salmon (Anderson, 2003). OECD states that the total quantity and value of seafood and fish imported into Canada lessened from 2007 to 2009. The main contributors to this occurrence were the global economic crisis and the resulting decline in the demand for seafood products in the Canadian market. Consumption of seafood products and fish decreased within this period, as they are mostly considered to be luxury commodities (2012). According to Fisheries and Oceans Canada, the three major categories of fish imported into Canada are; ground-fish such as cod fish, halibut, and haddock among others; pelagic fish such as tuna, farmed and wild salmon, herring, sardines, and mackerel; and shellfish such as lobsters, prawns, shrimps,

History Assignment Example | Topics and Well Written Essays - 250 words

History - Assignment Example The main action that Bismarck took to bring about the unification of Germany was to rev up nationalism in the various states and to seek war with France, which he felt would unify the Germanic people against an external enemy. He was proved correct in this. The southern German states were afraid of France and signed an alliance with Prussia The war and victory brought people together. He also goaded Austria into war. He also expanded the railway lines which brought states closer together. He also ignored the legislature and raised taxes which allowed for a bigger army. Cavour took similar action involving transport and also pursued conflicts which unified people. He raised taxes and revenues which allowed Piedmont to expand. War with Austria, which Cavour helped provoke, eventually led other Italian state to overthrow their government and work more closely with Piedmont, thereby helping to bring about unification. I.D. the following terms in paragraph format. Make sure you include AL L INFORMATION from the book: Do NOT just copy from the book. You must put these in your own words. (worth 10 points each) 1. Class struggle: Bourgeoisie & Proletariat In a Marxist view of class struggle there are two main classes. The bourgeoisie are the merchant middle class who have enough money to live comfortably. The Proletariat are the working class who are being exploited.

ASDA Company Assignment Example | Topics and Well Written Essays - 1250 words

ASDA Company - Assignment Example The political changes which are currently associated with businesses are based on finding ethical and legal ways to approach those that are requesting trends and changes. The main political agenda is based on fair practices of businesses while ensuring that fair employment, work strategies and structures for high quality products and services are made available. The regulations which are associated with this are based on corporate overhauls that are causing most to be looked at by the federal government and from other ideologies, specifically in association with how one should confront the environment and needs of the time. Most businesses are now being looked at in terms of politics with pressures to change because of government trends with fair business (Wagner, 2011: 1). For ASDAs, the approach has been to make the main statement based on a business that has fair practices and complies with the current trends associated with corporate standards and ethical practices. This main adv antage is one which has been developed by branching out of Wal – Mart which is known for unfair practices. By doing this, there is the ability to create an association with the political trends while making the statement of compliance as a main regulation associated with the federal government. Economic Analysis The second major change that is being noted is with the economic changes and trends which are occurring. This began in the year 2008 with the real estate crash that led several banks into financial distress. The economic crisis continues to cycle with smaller crashes and recoveries that keep taking place. This is leading to job loss, problems with sustainability with demand and supply as well as difficulties with many being able to spend excess money on different options. It is noted that the industrial sector has begun to rise from this problem; however, there are some smaller downfalls that are leading businesses to continue to have smaller problems in terms of economy for employees and with changes in demand by consumers (Reuters, 2011: 1). The approach which ASDA has taken to this is to offer lower prices without other costs. The main initiation is to attract individuals that need flexibility with the economy while making sure that the overall system doesn’t use as many op tions for costs, specifically to save within the internal environment while offering lower prices. Social Trends and Changes The associations with social trends that are now in the market are based on conscious consumption. Most in society are interested in corporate governance and ethics that cause the corporations to be responsible. If this is not withheld, then many will stop using or supporting the business. The concept of social responsibility involves looking at knowledge with the corporate structure and functions of the

Import-export seafood to Canada Essay Example | Topics and Well Written Essays - 1250 words

Import-export seafood to Canada - Essay Example This was however 4% lower than the total value attained in 2007. These statistics bring into perspective the nature and scope of the trade in seafood in Canada, a major product in both imports and exports in Canada. This paper delves into the aspects of importation of seafood into Canada. Particular emphasis is placed on the kind of seafood imported into Canada, the export policies of the countries from which the seafood is imported from, the duties involved, the trade licenses and documentation required, the current major importers of seafood into Canada, as well as the price range for the products imported. Keywords: Imports, Exports, Species, Seafood, Fisheries Introduction The global trade in seafood is a daunting and complex task. This is due to the fact that there are a myriad of species of seafood that are available for commercial benefits. In comparison to the approximately 15 species of birds and mammals that provide commercial benefits, there are over 800 species of aquatic organisms providing the same benefit (Anderson, 2003). Additionally, there are numerous product forms of seafood with various species being packaged as dried, frozen, salted, smoked, breaded portions, canned, fresh, and boneless, and individually quick frozen products such as clam juice and fish meals and oils. To add to this complexity, there are at least 190 countries that are involved in the trade of seafood worldwide (Anderson, 2003). International trade in seafood has been heightened by a variety of factors. Key among them is the advancement in technology applied in the processes of harvesting, shipping, and processing; reduction of international trade barriers in the trade of seafood; and innovations of fisheries management systems. The development of aquaculture and aquaculture systems has also promoted the global trade in seafood, making it more competitive and diverse (Anderson, 2003). Importation of Seafood in Canada In Canada, in the 1970s and 1980s, the value of imports and exports of seafood increased progressively. However, in the 1990s the major species of ground-fish in the North Atlantic collapsed, leading to a major decline in the surplus that Canada posted in the trade. For instance, the rate of harvest of Atlantic cod had dropped from a high of 482,800 metric tons in 1989, to a low of 23,900 metric tons in 1994 (Anderson, 2003). The surplus had dropped to $1 billion in 1997. This figure however increased by an estimated 400 million by the year 2000, resulting in an overall increase in the value of the surplus to $1.4 billion (Anderson, 2003). The primary imports comprise of shrimps, canned tuna, and prawns, while the primary exports comprise of lobsters, frozen crabs, and farmed Atlantic salmon (Anderson, 2003). OECD states that the total quantity and value of seafood and fish imported into Canada lessened from 2007 to 2009. The main contributors to this occurrence were the global economic crisis and the resulting decline in the demand for seafood products in the Canadian market. Consumption of seafood products and fish decreased within this period, as they are mostly considered to be luxury commodities (2012). According to Fisheries and Oceans Canada, the three major categories of fish imported into Canada are; ground-fish such as cod fish, halibut, and haddock among others; pelagic fish such as tuna, farmed and wild salmon, herring, sardines, and mackerel; and shellfish such as lobsters, prawns, shrimps,

ASDA Company Assignment Example | Topics and Well Written Essays - 1250 words

ASDA Company - Assignment Example The political changes which are currently associated with businesses are based on finding ethical and legal ways to approach those that are requesting trends and changes. The main political agenda is based on fair practices of businesses while ensuring that fair employment, work strategies and structures for high quality products and services are made available. The regulations which are associated with this are based on corporate overhauls that are causing most to be looked at by the federal government and from other ideologies, specifically in association with how one should confront the environment and needs of the time. Most businesses are now being looked at in terms of politics with pressures to change because of government trends with fair business (Wagner, 2011: 1). For ASDAs, the approach has been to make the main statement based on a business that has fair practices and complies with the current trends associated with corporate standards and ethical practices. This main adv antage is one which has been developed by branching out of Wal – Mart which is known for unfair practices. By doing this, there is the ability to create an association with the political trends while making the statement of compliance as a main regulation associated with the federal government. Economic Analysis The second major change that is being noted is with the economic changes and trends which are occurring. This began in the year 2008 with the real estate crash that led several banks into financial distress. The economic crisis continues to cycle with smaller crashes and recoveries that keep taking place. This is leading to job loss, problems with sustainability with demand and supply as well as difficulties with many being able to spend excess money on different options. It is noted that the industrial sector has begun to rise from this problem; however, there are some smaller downfalls that are leading businesses to continue to have smaller problems in terms of economy for employees and with changes in demand by consumers (Reuters, 2011: 1). The approach which ASDA has taken to this is to offer lower prices without other costs. The main initiation is to attract individuals that need flexibility with the economy while making sure that the overall system doesn’t use as many op tions for costs, specifically to save within the internal environment while offering lower prices. Social Trends and Changes The associations with social trends that are now in the market are based on conscious consumption. Most in society are interested in corporate governance and ethics that cause the corporations to be responsible. If this is not withheld, then many will stop using or supporting the business. The concept of social responsibility involves looking at knowledge with the corporate structure and functions of the

Shapers Family Shop Sales Inventory System Essay Example for Free

Shapers Family Shop Sales Inventory System Essay CHAPTER I INTRODUCTION AND ITS BACKGROUND Introduction: Computers make works easier and faster. With this thing, you can create anything like programs that may help you make your work easy. Now, we have Sales Inventory System which can be consider a big help when it comes to large businesses. It can make your work more detailed, faster, accurate and less error. The researchers conduct an interview with the owner of Shapers Family Shop at 10518 Grove Street, Lopez Avenue, Brgy. Batong Malake, Lopez Avenue, Los Baà ±os, Philippines. (Abdul Hakeem Esmail, 2011) Manual inventory is a handmade list of materials or goods used in certain business. Like in Shapers Family Shop, they are still using a manual inventory. With this process, they might encounter some problems or difficulty. Manual inventory relies heavily on the actions of people, which increases the possibility of human error. People might forget to record a transaction or simply miscount the number of goods. This may results in needless additional orders that increase the companys inventory carrying costs, meaning the business could run out of a crucial item at the wrong time. (Chris Joseph, 2011) Meanwhile, there is this thing called sales and inventory system. This system can replace the cost and time consuming processes that were once completed by hand while providing companies with more accurate data. This system is used to track the merchandise and goods of retail stores, grocery stores, hardware stores, etc. Automated inventory systems play a large role in today’s businesses, especially the retail industry. This is because businesses want the ability to access and organize data in a quick and efficient manner. (Lexi Hartman, 2005) Background of the Study In the year August 1, 1990, Mr. Vital started a business named, Shapers Family Shop at 10518 Grove Street, Lopez Avenue, Brgy. Batong Malake, Lopez Avenue, Los Baà ±os, Philippines . This shop has 3 components; Computer shop, Boutique Shop and Parlor Shop. It provides the customers t-shirt printing, renting of computers, body accessories, document or thesis printing, scanning and hair treatments. Shapers Family Shop uses a manual inventory  system that causes some human error and time consuming for the transactions. The other problem is that, they only have limited staff who helped them handling the inventory. After hearing the background of the business and the common problems that they have encountered, the proponents planned to help them to lessen the errors and the time consumed by providing a sales and inventory system. Sales and Inventory System is a kind of software that allows businesses to input their inventory, track and manage the incoming and outgoing products that were delivered and sold. This research study aims to create a sales and inventory system for Shapers Family Shop that the owner and the staff may use to make the records of their sales and products accurate. It can also make their work easier and more detailed because it will lessen the time they use in recording the goods or merchandises. PROBLEM DEFINITION This section states the main and specific problems that basically point to the need of an advance method of montoring the sales and inventory system of Shapers Family Shop. It also cites the inconvinience and problems identified on the current system Main problem of the study: Shapers Family Shop is using a manual inventory system that encounters unorganized list of products and sales, unknown total income at the end of the day and time consuming for listing and counting manually the products sold and sales. It does not update at the end of the day with updated inventory counts. This means you must go through the inventory items each time you need to place an order for new products or supplies for the inventory. The specific problem of the study: The study, therefore, sought to answer the following questions 1.How much is the estimated income in one day? 2.How can the employee list the items sold during a single work day? 3.How many is the estimated sold products in one day? 4.How can the owner view the list of all products? Objectives of the Study This section discusses the main and specific objectives of the study that will solve the problems which has been identified. Main Objective of the study: The main objective of the project is to design and develop a Sales and Inventory System that will show the list of sold products, compute the income for the day, lessen the consumed time in recording the sales and minimize the possibility of having an error while recording the sales. The specific objectives of the study: Specifically, the study aims to 1.To make the computation of daily income accurate. 2.To lessen the difficulty in listing the products sold. 3.To make it easy to count the list of products sold. 4.To make it easy to view and search the products. RESEARCH FRAMEWORK This section discusses the theories that the proponents came up from the related studies that they gathered. This help the proponents to understand better and analyze the different dimensions of the study. Theoretical Framework This table shows the Tangible benefits of the Shapers Sales Inventory System. Tangible Benefits Worksheet Shapers Sales Inventory System (Year 1-5) A.Cost Reduction or Avoidance30, 000 B.Error Reduction 5,000 C.Increased Flexibility10,000 D.Increased Speed of Activity10,000 E.Improvement of the Management35,500 Planning or Control F.Other ______________________0 TOTAL Tangible Benefits P90, 500 This table shows the One-Time cost of Shapers Sales Inventory System. One-Time Cost Worksheet Shapers Sales Inventory System (Year 1-5) A.System Development50,000 B.New Hardware And Software purchase65,000 C.User Training5,000 D.Site Preparation0 E.Data or System conversion0 TOTAL One-Time CostP120, 000 This table shows Recurring Cost of Shapers Sales Inventory System. Recurring Cost Worksheet Shapers Sales Inventory System (Year 1-5) A.Application software maintenance10,000 B.Incremental data storage expense 5,000 C.Incremental Communications 5,000 D.New Software and Hardware leases 0 E.Supplies and other expenses10,000 TOTAL Recurring Cost P30, 000 This table shows the Cost –Benefit Analysis of Shapers Sales Inventory System. SCOPE AND LIMITATIONS OF THE STUDY Scope and Limitation The study focused mainly on the sales inventory system of Shapers Family Shop. The proposed system has the modules containing all the information about their sales and the items being process. All information is stored in the database which contains security features in order to protect the data from the unauthorized use. This study will be conducted in Los Baà ±os, Laguna. It involves interviews to the owner of the shop and observations of their process and lifestyle that may help to identify problems on their business. This study intends to resolve the following problems that were mentioned in Main and Specific Problems of the Study. It will also help them to have a consistent and organized process for their business. The respondents of this study are the owner of the shop and their staff. This study will be conducted for a week only. The first day will be the interview to the respondents and the next day/s will be the thesis proposal. The researchers will be using VB.Net and MYSQL. Significance of the Study The proponents decided to develop a sales inventory system for Shapers Family Shop. It specifically aimed to resolve each problem and lessen the difficulties of the business and its staff. There are several beneficiaries of this study and these include the Shapers Family Shop itself. With the functions catered by this system, the performance of the work inside the business may improve. The expenses of the company which are reserved for the materials to be used in the current manual system will be minimized because this system does not require massive amount of papers for the filing and documentation. This system is regarded to be very useful to the owner of Shapers Family Shop. Since they are the ones who will use the system, it will make their work fast and error-free. There is a huge difference between the usage of their current system and the usage of this system, because this system features some functionality that reduces time and effort in placing items  and sales description, easily monitor the sales and generate reports for improving their works. The primary beneficiaries also include future researchers, in which they can use this study as a reference material. This study shares information to future researchers about the sales monitoring, as well as the inventory system of the said business. Lastly the proponents benefitted in this study, especially during the data assessment process and system development. The proponents acquired several skills that can be used for their future jobs in terms of dealing with clients, as well as developing a system that may contribute to the IT industry.

Speedo Marketing Strategy

Speedo Marketing Strategy To being with our organisational orientation lets look at some of the definition about Marketing and Marketing concept. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007 American Marketing Association Board of Directors) The right product, in the right place, at the right time, at the right price (Adcock) The achievement of corporate goals through meeting and exceeding customer needs better than the competition. (Jobber) Speedo is one of the leading brands in swim wear. Founded in 1910, in Australia by a young Scottish entrepreneur Alexander MacRae. Initially known as MacRae Knitting mills, the company was into undergarment business and due to the mounting response from Australian beach comers, MacRae integrated swimwear in his business. In 1920 swimwear popularity rose quickly because of the inclusion of swimming as a sport and mixed bathing. In 1928 they introduced a new model swimwear called Racerback outfit, which made the swimmers to swim faster. A new slogan was generated Speed on in your Speedos and the catchword became fashionable and finally a new name Speedo was coined. In 1951 Speedo Knitting Mills (Holdings) Ltd was integrated and turned into a public company (Sydney Stock exchange). Speedo started its operation in USA in 1959 and made into other international markets. It also moved into Europe by purchasing 30% share of Robert Shaw and Company Ltd. in Nottingham, England. The Japan and South Africa corporations approved licenses to Speedo to set up manufacture and division delivery in 1960. It made a significant deal with China in 1980. Many European Union provided license to the Speedo manufacturing and delivering. In 1980 it became official sponsor for Australia Institute of Sport. The Pentland Group took possession of Speedo in 1990 and finally the modern Speedo was born with new strategies and products. Today the Speedo trademark is protected in 175 countries with an annual turnover of $550 million. Since its inception, Speedo had been innovative in the competitive swimsuit market to design suits with the latest technology aimed at enhancing the swimmers performance. The technology and design of its suits brought Speedo to the forefront in performance swimming as more Olympic medals were won in Speedo than in any other athletic apparel brand. In 1928, the celebrated Swedish swimmer Arne Borg set a world record by wearing the Speedo swimwear and the brand won hearts of millions. The Speedos major success story in innovation starts way back in the 1950s when they were the first company to introduce normal wool into their fabric. They created roars in the 1950 Olympics by sponsoring the Australian swimming team in the new Speedo suit which broke records. Speedo had no turn back and was acknowledged as a market leader ever since in performance swimwear till the 2008 Olympics. They are successful to the extent that they command more than 70% of the market share in the US$200 million performance swimwear market globally. The 60s and 70s witnessed the unrivalled reign of Speedo in the performance segment. 49 medals were won in Mexico Olympics held in 1968, in which 22 set a world record by wearing Speedo. Speedo was the first to introduce nylon/elastane into the fabric in 1970 and even today the fabric is famous among the swimmers. More than 50 countries were sporting Speedo in Munich Olympics held in 1972. In 1976 Speedo became the official swimwear brand for the Montreal Olympics. In 1992, 1994 and 1996 Speedo came up with S2000, Endurance and Aquablade which were worn by most record breaking swimmers in Barcelona and Atlanta Olympics. Speedo launched Fast-skin swimsuit in 2000 Sydney Olympics which is made up of smooth crisp fabric and broke 13 world records. 2003 is a remarkable year for Speedo, as it turned to 75th year. Speedo launched Fast-skin series in 2004, which was worn by Michael Phelps and set a history in Athens Olympics by winning 8 medals. The LZR Racer the most advanced swimsuit launched by Speedo in his 80th year created history as 92% medals in swimming were won in the Speedo suit. In 1990 Speedo was bought by The Pentland Group and the new Speedo International LTD was born with new strategies and approach. Speedo an established name in the competitive swimwear segment was getting into the wider segment by focusing on commercial products with a sports attitude. Speedo implemented new marketing strategies through AD campaigns which was completely new to the company. Today Speedo is a Multi National Company operating in 175 countries with an annual turnover of $550 million. Speedo products are sold directly and through brand franchising and are available in departmental stores, speciality stores and sports goods stores. Speedo owned brand accelerate specially focused commercial wear for men and women sells pants, shirts, bags, caps, footwear etc. Speedo co branded AVP apparels sells beach volley products and accessories. Speedo sports water designed for athletes was launched in 2004 in collaboration with Fuze Beveraged Ltd. Speedo. Competitive advantage is fundamentally about the value that the customers put on the product assessed by how much they are willing to pay, and the organization that better serves the customers has the differential attribute or dimension to create better customer value (Jobber, D. 2006:p.53) Competitive Advantage of Speedo Speedo has been unique in the market since its inception a century ago. Speedo has a well earned reputation for excellence in quality, efficient in design and unique in its technology. Speedo has evolved themselves to both categories by introducing unique performance products at a higher price and commercial wear products at a normal price. The success of Speedo can be summarised as its competitive edge over other competitors over the last few decades. Speedo had faced fierce competition from multi-national companies known for its smart marketing activities like Nike, Adidas, TYR, Arena, Diana, Mizuno etc but was always in the top in competitive segment with more than 70% share in the $200 million industry. Speedo has evolved themselves into the competitive swimwear market and the commercial wear market, but it commands a competitive advantage only in the former. When it comes to Research and Development Speedo has gained a matchless competitive advantage with respect to its competitors. The main reason for this is Speedos commitment towards Research and Development. Speedo has always in the forefront in bringing out the best products with newest of technologies in the competitive swimwear market. Speedo started this in the 1950s by introducing wool into its fabric and the competitive advantage era of Speedo began. Since then till the year 2008 it had this competitive edge by bringing out the latest technology suit available in the market. They have worked with the best names in technology like the National aeronautics and space administration (NASA), reputed universities and private research agencies to develop its product. Introduction of the fast skin series, the fastest swimwear in the world in the 2008 Olympics When it comes to sponsored athletes Speedo has again gained the upper hand among its competitors. Speedo has sponsored most of the top ranking athletes in swimming like Michel Phelps, Natalie Coughlin, Ryan Lochte, Katie Hoff, Libby Trickett, Eamon Sullivan, Rebecca Adlington etc. No other has companies such an elite list of sponsored swimmers. Threat of entry in a swimming firms industry: A new sports company that enters into the industry brings in the potential to gain a new market share. The existing competitors pose a threat to the new comers, but in the case of Speedo it has been dominant in the market since its inception. It is big hurdle for the upcoming companies to gain a considerable market share against the existing company as they are highly popular in the customers mind with their smart proven strategies. Access of distribution channels- The distribution channel is well connected and diversified globally. The products are reaching all parts of the world with the highly competitive supply chain management. Sometime this barrier is so high that to surmount it, a new contestant must create its own distribution channels. Cost disadvantage independent of size- Unless the competitors reduce the price but consistent with the product quality. They might record low sale rate, if they dont upgrade the quality of the product to sustain in the market. Capital requirements- The net worth of the company is vital for the capital requirement. The capital can be mobilised from various asset produces to bank official. The budget has to be distrusted for the growth of the company in various sectors like inventories, R D, advertising budget etc. Recession could be an advantage or demerit to an economy and other firms. Some organisations might see recession as an advantage because it motivates the market to run effectively mostly during long-term. Taking Speedo as an example, the organisation seen recession as an advantage to them because, during recession competition within the swimming industry is less, it causes brings down the cost of swimming. If there is high number of swimming industry, the lesser the information they get about each other performance being an advantage to the firms, and more likely output and prices will be at a competitive level. Speedo looks at competitive advantage which lies not only in activities but in the way they do relate to each other, to supplier activities, customer relationship and to customer activities. That the phrases competitive advantage and sustainable competitive advantage have become commonplace is testimony to the power of individual belief ideas. The foremost part in the Marketing Mix is the Companys product, since such provides the handy needs to customer past near they looked for in the market. The product widens by the marketing managers into brands is to make a unique position in the market as well as in the customers needs. The Four Ps of marketing mix is the key factor in the market. Most of the organisations depend on the marketing mix elements. They are Product, Price, Promotion and Place. Product Definition simply refers to anything that can be offered to a market for attention, acquisition, use which may satisfy a want or need of an individual. Product base approach Quality is viewed as a precise and measurement variable. Speedo has ranked its product according to the price among of the desired attributed they posses. Because quality reflects the quantity of attributes that a product contains, and because attributes are considered costly to produce, higher quality goods will be more expensive. i. Conformance- It relates to reliability, as conformance stresses the extent to which ours products are designed and match pre-established standards. Conformance quality is meaningless if its not satisfactory to the customers. ii. Durability- how much use does one get from the Speedo product before it wears down and needs to be replaced. iii. Feature- secondary marketing mix that augment the basic function. iv. Reliability- the probability of a product breaking down applies particularly to customer durables, such as washing machine and to industry machinery. There are many verities in performance especially concentrated on swimming which is their major marketing product. After various transformations in the technology they have refined the product in aspect of performance in the sporty game swimming. Initially they started manufacturing with normal wool to silk to nylon and the latest is the Pulse fabric composed with lightweight woven fabric polyurethane panels to reduce drag. Based on the changes in the material used by Speedo, they have developed a new design for challenging swimmers which is the one that covers most part of the body. Speedo makes a full body suit (showing head, hands, and feet open), jumpers and endurances. The new suits manufactured has advantage, the material is used to reduce the drag which the performer can speed the strokes in the activities. This is approved by FINA and this is a popular product which it beating the new trend. There are various designs in the performance aspect such as Fastskin LZR Racer, Fastskin LZR Racer Tri-Pro, Fastskin FS Pro, Fastskin FSII, Endurance+ and 2010 FINA Approved suit. After three years of research and developed by Aqualab (Speedos global research and development facility) they came with a new product LZR Fast Racer suit specially for swimmers. As a part of their research Aqualab worked with a number of global partners including NASA, ANSYS, Otago University, and Australian Institute of sport to fabricate an Ultra lightweight, powerful and water repellent material to reduce muscle oscillation, skin vibration through powerful compression and to lower skin friction drag. The fabric is fast material and is a unique 3D three-piece pattern designed to optimize the shape of the swimmer. Scanning more than 400 bodies the pattern was from 30 to 3 piece pattern. The swimsuit is fully bonded and ultrasonically welded bonded seams to create a perfectly smooth and flexible streamlined surface finish. The Hydro form compression scheme is to compress fabric as per body shape with complete flexibility and optimum economy. The skin friction drag seams are bonded to lower sewn by 6% and the drag in LZR pulse is 8% lower than Fast Skin. This is approved by FINA 2010 especially for swimming, which is major marketing product. The LZR Racer Tri-Pro is Speedo Aqualabs RD expertise in understanding human activities and they have designed this product which is multi usage product used for swimming, biking and running which is a Triathlon product. The material used in LZR Racer the same is used in LZR Racer Tri-Pro which suits human body with respective to the environment. This suit dries up twice faster than a normal suit, which easily optimizes the body shape with good flexibility and with a fine smooth finish. This suit cover the body from shoulders to the laps, leaving the other parts like shoulders, arms and legs from laps to expose. The next advancement in swimwear technology was the FASTSKIN FS-Pro; made from the same material as the LZR Racer, it dried twice a s fast and lightweight. World class swimmers were consulted in developing this suit which again turned out to be a huge success. This was AQUALAB one of the most sophisticated product. The material for this suit was developed through biomimetrics (design based on nature) imitating the skin of certain aquatic animals especially shark. The material was highly stretchy with a colour and design similar to aquatic conditions and was imitating the shark, the fastest aquatic creature. The suit allows more oxygen to the swimmer adsorbs vibrations from the body and gives rigid support with less drag. The material used is super stretchy fabric, which allows moving freely with great comfort. This is an old product which every swimmer has to use in the early stages of learning which helps to retain a correct posture in swim. Endurance+ is 100% chlorine resistant, designed to last longer, dries more quickly and is 20 times more fade resistance than the commercial swimwear. The completer LZR Range of products is FINA approved as per 2010 rules. The products had created good demand due to the advanced, light weight, powerful material designed to opt shape of body flexible with a smooth finish by absorbing the body vibrations generated from the body and strengthens swimming power. The suit absorbs oxygen to the body by giving additional energy to the body; with a fast dry technology which is all applicable to FINA 2010 new rules. This is a whole range of safety precaution products from Speedo. Concentrated mainly on beginers, which includes swim vests, armbands, kickboards etc. Swim vest and arm bands allows the beginners to float above water without sinking. Kickboard is a product made of undrownable material which is held to stay above water and start peddling. Designed especially for women by women to identify the comfort in fitting by compress the stomach region and lifts up the breast which gives a good female structure. Speedo has a variety of equipments ranging from goggles, caps, MP3, Scuba gear, training aids, footwear etc each specially designed for aquatic activities. Goggles provide clarity vision in water and are UV protective, anti-fog, mirror lens witha rubber double head strap to fit in head perfectly and also safeguards eyes in chlorine water. Underwater MP3 can be used upto 3 metres under water, easy to operate, easy to charge via laptops which last for nine hours. Bio fuse footwear is designed to keep the surface wet by immediate exit of water from pores with good grip on wet floors and is ideal choose in beaches and pools. Speedo uses a tool called economic value to increase perception of value. It is regarded as an appropriate pricing method for this particular market. The terms used in this approach are defined as follows. a. Incremental or improvement value- This will represent the potential incremental satisfaction or profit that Speedo customer can expect from a product over other reference product. b. Reference product- It refers to any product that is accomplishing the same function as the product whose economic value is looked into by the customer. In Speedo, sensitivity pricing is regarded as a key element in the conceptualization of price. It not only assists in developing a marketing strategy but also helps to identify segments with different price sensitivity and the range within which price should be set. i. Price quality effect: Buyers are less sensitive to product price to the extent that higher price signals better quality. ii. Unique value effect: Buyers are more or less sensitive to product price; the more they value any unique attributes that differentiate from the competitors products. iii. Difficult comparison effect: Buyers may seek loyalty with approved supplies or established brand names. Pricing a product in a company has many formulas and strategies in order to come out with the best price. Pricing imitate the supply and demand bond. To understand the pricing strategies in simple, lets us look at the pricing strategies matrix. Premium pricing is about the goods or service where there is uniqueness in high price. This method is used when significant competitive reward exists. In Speedo the LZR Racer, Fast Skin FS Pro, Fast Skin FSII is positioned as their premium priced brand due to its uniqueness in the market. It is uncompromisingly priced around  £210- £550. Economy Pricing: The selling price of the product is kept low, targeting a specific range of low and middle class customers in the market. This strategy is also used in penetration pricing also in order to gain market share in the first place. Speedo fits in some of there products like goggles and caps at economy price to widen its customer base. Goggles range from  £3- £22 and caps from  £5- £17. Charging a higher rate for a product at its initial stage due its uniqueness or demand and then reducing the price once the demand is over or a similar product is been launched in the market. Speedo introduced LZR Racer swimwear and charged a higher rate due to the uniqueness and demand in the market. After a few months, competitors like TYR and Arena replicated the same product and produced at a low cost. Speedo skimmed their price to get in pace with the competition. Product Line Pricing: Bundling different products to sell it in a profitable rate to the customer is known as product line pricing. Speedo bundles caps, goggles, and jammer. For example the cap could be  £5, goggles  £3 and jammer  £60, but the whole package only costs  £68. Promotional Pricing: Promotional Pricing is where the commodities are marked below margin price in the shop for the time being to attract the customer, anticipating that they will buy more products. Speedo has a lot of special offers to make the customer buy more goods. For example Speedo offers direct online the Mens Skitty T-shirt is  £15, but the margin price for the T-shirt  £20. These are the wide range of products displayed in the quadrant manner. For example product such as FASTSKIN LZR Racer, LZR PRO, FS PRO, FS II are grouped into one phase. Geographical Pricing: Companies adapt to different pricing strategies according to the geography. Operating in 175 countries having customers with various outlook and economic structure, geographical pricing is very important for Speedo. For example Speedo introduces a product with a high price in developed countries, whereas it will introduce low price or medium products in underdeveloped countries. Another example of international pricing of Speedo is LZR Racer Elite Jammer which cost  £130 in Europe, where as it cost $260 in USA. Factors affecting price decisions: Promotions: Promotion is the third factor in marketing mix. It caters elements such as advertising, direct marketing, digital marketing, public relations and sales promotion. Speedo has been in the forefront in advertising and branding strategy. One of the important criterions in promotional mix is to influence end users to buy the product by integrating marketing communications. The message should reach the customers in such a way that it covers all aspects of distribution in the market. Speedo, marketing has worked with an aim of favouring the end users with reliability and contentment of the product. Speedos initiated there first promotional event in branding by sponsoring the Australian team in Speedo swimwear during the 1956 Olympics held in Melbourne. It turned out to be a tremendous success when the team won 8 gold medals boosting the brand value of Speedo. Speedos global market growth took place in the 60s where it witnessed stunning performances by athletes gaining 27 gold medals sporting Speedo suits. The campaigns done during the 1970s and 80s were more focussed in establishing fresh ventures by signing deals with Canada and China. By then Speedo gained the market in Europe and parts of Asia. Target Market: Speedo focuses more in Research Development where it produces advanced high performance designs for targeting right from the child who wants to learn swimming till the Olympic Gold Medallists. Their motto is to satisfy the goals of the swimmer with speed, contentment and flexibility. Communication Objectives: In business being a well established brand means it has to maintain its reputation by coming out with best of products in the market. These objectives are channelled to the consumers through media and other communication channels like websites, outdoor campaigns, online media, television, pamphlets, sponsorships etc. Promotional Methods: This includes various strategies to generate sales by getting into the public through various activities like: Sales Promotions: Discount offers, Price slashes, sales vouchers, clubbed offers with other products, combo offers like the purchase of Caps and goggles with a discount in price. Digital marketing Digital marketing has turned out to be the next big thing of the new millennium. It utilizes the digital mediums like internet, mobile, televisions and other interactive channels. Speedo has recently evolved to global online presence and digital marketing through social media space, fan pages, blogs and social media applications. Schemes like Free delivery with orders over 40 £, options like standard delivery and express delivery, sales are generated in volumes. Special offers like price discounts with Speedo coupons and online vouchers are also available. Advertising has been a key strategy of Speedo but with high selectivity. The million dollar campaign before the 2008 Olympics was the recent one which created a brand image that no brand has gained in the Olympics. The brand image is to such an extent that in India when you ask for a branded swimsuit then you will end up in getting Speedo. This is the effectiveness of Speedos advertising campaign even though done rarely. The Olympic Games are so integral to our brand strength, said Craig Brommers, VP-marketing. We want to use the Olympics as a springboard to talk about other parts of our business that are increasingly important. Speedo owns more than 70% market share of the performance and sport swimwear category, but that is a smaller part of our business as we expand. Publication:Brandweek, Date:Monday, March 8 2004 Effectiveness of advertising depends mainly on timing, trustworthiness, performance play, branding etc. Speedo has perfectly designed all these elements with perfect balance and that makes Speedo once again unique in the market. Speedo has famous athletes like Michael Phelps, Hannah Stockbauer and Kosuke Kitajima in their ad campaigns which increases there brand image further in the market Public Relation The PR department of Speedo works out rigorously as there are a number of product launches from Speedo international. It ensures that the company is maintaining the decorum of the products, media buzz, word of mouth and new product launches. The PR department well managed the crisis during the controversy about the swimsuit LZR Racer which took place during the Beijing Olympics held in 2008. Negativity sprouted up when some people want it banned during the competitions, since the levels of buoyancy are at unprecedented levels which they felt an unfair advantage for swimmers in the form of technological doping. But FINA (International Swimming Federation) disproved the false aspects imposed on Speedo and approved the LZR racer swimsuit. The PR department was at its best as they coordinated well with the media in solving the issues. ENDORSEMENTS SPONSORSHIPS: Olympic Games hes been an integral part of Speedos endorsements and sponsorships. 2008 was the most remarkable year as the Speedo sponsored athlete Phelps created waves in the Olympics when he bagged 8 gold medals with world record which is the best by any athlete in Olympic history. Speedo recently announced the extension of the sponsorship deal with the swimming legend Michael Phelps till 2013. Place is a key factor in marketing mix, as the produced goods has to be stored in suitable locations so that it can be channelled into proper distributions. Satisfying customer needs is not only the sole criterion for a manufacturer, but the calculation of the exact product requirement should also be met through proper channel intermediaries. In the case of Speedo, the key strategy remains focused in most of the Olympic event sponsorships. So, that the brand reaches the mass face value thereby gaining customer loyalty. The trading system for Speedo is more focused on marketing mix. The shelving of products in stores portrays a clean appearance, so that the sales would improve and traders would be benefited. The gap between the manufacturer and end user is filled by the marketing intermediaries such as (brokers, commission agents, retailers). The main function of the channel intermediaries is to resolve the difference between the buyer and seller where the seller produces large volumes with a limited goods range, whereas the buyer will require only limited goods with diversified range of products. In the case of Speedo the breaking bulk factor seems to work out well in the retailing sector where there is wide buying range of options for the customers to chose from. For example in goggles the Speedo brand has its products lined up for each purpose such as Racing, Training, Optical, Essential and Children. Minimising the number of transactions during the distribution will improve the efficiency of the business performance. By creating the hub the manufacturers will optimize the transactions which ultimately reduce the selling cost of the product. For Speedo the entry of digital marketing has reduced the distribution through commission agent which proves to be more efficient. The location and time are vital for any global business. In the case of Speedo it has diversified in the international markets and acquired a large clientele base irrespective of the geographic locations. Online purchases and free home delivery offers by the Speedo eases the customers purchase by saving their time gap. Channel Scheme factors: The channel decisions grip selection of the most efficient allocation channel. There are channel factors which influence the marketing channel integration. 1. Market factors 2. Producer factors 3. Product factors 4. Competitive factors 1. Market factors: The buying behaviour proves to be a challenge while considering the consumer expectation relating to the product. The customer tends to buy through direct outlets or retailer depending on their convenience. As in the case of Speedo majority of the customer either purchase online or through outlets. The strength of Speedos marketing lay with the proper distribution channel and network. 2. Producer factors: The deficient factor that the producer faces is the lacking of enough resources to coordinate its channel functions. The strategy of the channel might have its effects during the product mix that the producer initiates. In the case of Speedo the direct distribution proves to be price effective as it has different range of products. 3. Product factors: Speedo has a mix of intermediaries which ranges from direct online sales, agent, direct outlet, and direct distribution to the retailers. Since the life of the Speedo product is subject to long-term the direct distribution by the distributors will deny storing the products in large volume if the existing goods have not been sold. 4. Competitive factors: Speedo not only utilises the traditional distribution channels to sell its products but also has evolved themselves to the newly emerging distribution techniques like digital marketing which involves online sales etc. For example Speedo has spent millions Sheffield based agency; Quba has delivered a banner campaign for Speedo, following its success in the Olympics with swimmers Michael Phelps and Stephanie Rice. This is the first digital campaign for Speedo which was targeting young adults and teenagers. The agency also produced an interactive rich media banner featuring video of the athletes and the opportunity to enter the competition by submitting details into a form embedded into the banner itself. 34 variants of the banners were produced by the agency for oversees market in a very tight turnaround time. SWOT Analysis: SWOT analysis is the main instrument for the company to audit the strengths, weakness, opportunities and threats (SWOT). The strengths and weakness are internal factors. Opportunities and threats are the external factors. SWOT analysis is very helpful for the managers to plan at the first stage, since it shows the key factors of the organisation. SWOT Analysis The Marketing managers should know the SWOT analysis, so that they know the company mances and chance. The analysis is to make an impact in the growth of the organisation. 1. (S)trengths: The main strength for Speedo is the innovative of new product in the market. The latest new product of Speedo Shapeline Swimwear. The RD of Speedo resea