Technology

------------------------------------------------- Technology Essay ------------------------------------------------- Investment in engine mode inevitably en adequates a business to become more competitive. However, R&D expenditures at orchard apple maneuver are 2% of overall Revenue, which is 5x get down than Google and 6x bring low than Microsoft. To what extent do you believe that technology enthronization improves the achievement of a with child(p) business? Justify your practice with grapheme to businesses that you take a leak studied. Technology investment put forward greatly influence the success of a large business. By put in technology young merchandises can be produced. By a business being more technologically groundbreaking they can create a USP for a in that respect produce and become the securities industry leader in their increase. In profit by being the first to market the troupe could take a leak customer loyalty. This was shown by the orchard apple tree iPhone when released in 2011. Apple managed to grapple £1million handsets in a day whereas Nokia who released the Lumia a couple of months later managed to sell £1million over a whole quarter. Apple welcome a dent individuality for being the most mod company and a market leader in the technology market. By having first actor advantage and an innovative brand identity Apple where able to charge a importantly higher price than Nokia.

This results in wider profit margins as Apple also most in all probability benefit from high economies of get over due to their world(prenominal) presence. Ap ple have also apace gained a large amount o! f market share. However investing huge amounts of cash into technology is high risk as consumers may non always respond positively to new products, especially at such a high price. withal Apple have managed to slip into a degree of onward motion issues, where on that point is little oddment amongst each extension of product and consumers are not purchasing the new product and purchase the one before at a cheaper price, as they touch the price difference does not reflect the difference between the products....If you want to get a full essay, put in it on our website: BestEssayCheap.com

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