Marketing Strategies for Organic Products Company

MARKETING STRATEGIES FOR ?THE GREEN?Table of Contents1.Executive Summary??????????????????????????32.Introduction?????????????????????????????.43.Method???????????????????????????????44.Summary of Secondary investigate????????????????????...55.Summary of essential Research????????????????????...?86.Target Market???????????????????????????..?97.Product Description, Benefit Analysis, and Positioning???????????...108.Marketing mix Decisions?????????????????????..??10a.Product Decisions???????????????????????.10b.Place(Distri thation) Decisions??????????????????...13c.Price Decisions????????????????????????..17d.Promotion Decisions??????????????????????.199.References?????????????????????????????.2210.Appendices?????????????????????????????23Executive SummaryThis chuck aims to concenter on the marketing strategy of ?the common? social club and try to see the picture in the minds of mint?s about(predicate) environmentally friendly clothe (or entire array). In order to accompl ish this, providing basic development about environmentally friendly clothing is essential. ?Organic clothing? is generally conceit to be unfashionable. It generally leaves a step of shapeless tunics and burlap- bid textures. But, actually, these be the trends in 1970s; organic and alternative fibers have developed a lot since then. The archean development of organic clothing lowlife be traced approve to the ?organic agriculture question? which is aimed at the nature-friend processes and the minimization of air, pissing and soil pollution.

Thus, not and the production process should work with nature, but also materials utilise in the production sh! ould not be generically circumscribed or treated with synthetic or chemical pesticides. The concentrate on of the project is a young stigmatise called as ?the Green? rather than a exclusive product, which willing promote environmental friendly clothing. It will depict both clothes and accessories like any other brand such as Mavi or Colin?s, however; what will be unique with the brand is the focus on environment with remark to anything. The material used in all products, the message of the jut out on the products and the settings in the stores will be all environmental friendly as the abduce suggest itself. In our query we made surveys that are targeted to perceive what organic clothing core to raft, what are the perceptions in people?s mind about our brand, ?the Green?, and to what extend they can let it enter their life. These people are not necessarily... If you require to get a in force(p) essay, order it on our website: BestEssayCheap.com

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