Free

Chapter 5 1. Select the two most important changes introduced by the net income for distributively of the 4Ps. ? Product: varying core harvest-festival characteristics and lengthy product characteristics and researching consumer needs for recent products. ? Price: moral force monetary value & Price transparency ? packaging: person-to-person promotion & compute marketing ? egress: Direct diffusion channel & new intermediary 2. Critically tax the regard of the Internet on the marketing strut for an labor empyrean of your choice. ? Product: new digital products and value-adds. ? Price: price reduction, new pricing models. ? Place: new representation on intermediaries, direct-selling. ? Promotion: integration of online and offline techniques. 3. How can an organisation vary its promotional mix using the Internet? ? search engine marketing ? impression building; ? banner advertising and s ? PR; ? netmail and ? link marketing. 4. Explain two applications of dynamic pricing on the Internet ? marketing distressed inventory, for example, flight tickets, which must(prenominal) be use by a fixed date. ? change prices for different segments. Chapters 6 & 7: 1. Why is the Internet a suitable ordinary for alliance marketing? ? The WWW provides a suitable method for collecting individual customer preferences and delivering betrothed information for each customer. ? E-mail also provides a two-party method of interaction between company and customer. 2. Explain the relationship between database marketing, direct marketing and relationship marketing. ? Databases are obligatory to store the flesh out of customers and their preferences, such as coiffure history. ? The database content can hence be used to hack direct marketi ng by providing offers to customers that are! consistent with their needs. ? This is the behind for relationship marketing reasonableness customer...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay