Chocolate Confectionery

drinking burnt umber Confectionery in Germany COMPETITIVE LANDSCAPE Ferrero whiskers to be by far the biggest player in drinking chocolate confectionery, accounting for a fifth of everyplaceall retail sales in 2010. Ferrero has a wide range of well-established brands, and one of the gameyest advertising spends deep fine-tune the category. Its massive advertising support resulted in a spunky level of brand aw beness amongst consumers, and the watchd maintenance of its brands take to a loyal customer base. The company further ensured its victory with lengthened market research and testing before the lay down of a new brand. Mars achieved second position and kraft paper Foods third position in the ranking, with apprize shares of 12% each. PROSPECTS In line with demographic developments, volume sales of chocolate confectionery are expected to decline by 2% over the consider period to 2016. It is assumed that per capita consumption of chocolate confect ionery will remain relatively stable over the forecast period. However, due to an increase in unit prices, ageless value sales are likely to maintain their current level. Chocolate confectionery will continue to compete with some other categories, such(prenominal) as biscuits and snack bars. A further threat, or at least quarrel, will be the ongoing health and health trend.

Healthy nutrition, reduced sugar and fewer calories will continue to play a role for consumers. The harvesting in obesity is also likely to remain a major take exception for producers of chocolate confectionery. Against a background of increasing health costs, the presidential term is calling upon companie! s in the food industry to trucking rig the relinquish and take responsibility. Western chocolate makers hungry for growth markets are banking on that to change. In the past five eld the value of chocolate confectionery sales in china has well-nigh doubled, to $813.1 million, while sales in India have change magnitude 64%, to $393.8 million, according to market researcher Euromonitor International. Thats a pittance compared to...If you neediness to sign a full essay, order it on our website: BestEssayCheap.com

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